How do you keep an audience of 80 business people interested in a slick lunchtime speech? Answer make sure that your guest speaker is a man called Moray McGuffie.

He made sure the ladies and gentlemen attending the Carmarthenshire Chamber business forum at Llanelli's Stradey Park Hotel were paying full attention with the following simple sentence.... "Would you like to learn something which will make sure your colleagues never forget what you tell them, and something which will help you close that all important deal. After that they were putty in Moray's hands.

They forgave him a few jokes such as.... "Guest speakers only speak at the Strady Hotel on two occasions. The first is on the way up. The second is on the way down. It's nice to be back". Moray then got away with an outrageous piece of audience participation. He selected a lady from the audience and asked her to name her ideal man. As quick as a flash, came the reply 'Brad Pitt'. Next it was the turn of the gents. Carmarthenshire Chamber secretary Paul Oram was chosen and performed like a man under hypnosis. Asked to name his ideal women, he struggled for what seemed like minutes...until the point came when Moray had to ask the audience for support. Cue lots of mumbling among the gents until finally, out of the hub dub came the words Charlie Dimmock.

Yes folks we were in the presence of some of the finest business minds in Carmarthenshire...and all they could come up with was Charlie Dimmock. Really folks you need to get out more. Oh and what was Moray's secret? Well I cant tell you. But if someone.....